Smart marketing/fundraising… Marissa Nadler knows it.

Marissa Nadler plays the most haunting/atmospheric music that I have come across. Staying true to her roots as an independent artist, she has run a beautiful campaign online via Kickstarter, asking fans to help her raise $11k to record her newest album.

Although, nobody backed up the $5000 pledge to help her in return of which, she would travel and play for anyone (in Europe), 390 people did support her and she raised over $17k. You can view the not-so-try-hard campaign that Marissa pulled off in the link below:

http://www.kickstarter.com/projects/marissanadler/help-marissa-nadler-record-her-new-album-0?ref=video

Her latest album is self-titled, and was released a week ago here in Australia on iTunes.

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